Today there are literally millions of blogs on the Internet. In fact, according to Technorati there are over 100 million blogs on the Internet. So why in the world would anyone want to read your blog? Is there anything special about your blog that would cause someone to want to spend time there? The truth is that the vast majority of the blogs on the Internet are garbage and are destined to fail horribly. For many of these blogs, it is because the owners are simply too lazy to put in the hard work necessary for them to succeed. For others, the owners may be trying really hard but they simply do not know what it takes to succeed. But it isn't that hard. With a little knowledge and a lot of hard work, you can make money on the Internet by blogging. Unfortunately, most people will never come close to getting there. The following are 8 reasons why most blogs don't get read and are going to fail miserably....
#1) Ugly Layout
Nobody wants to read a blog that is stone cold ugly. You know what I am talking about. No matter how great the writing is, if a blog looks like it has been hit by an ugly stick then nobody is even going to stick around long enough to read anything.
Just like in life, looks matter. If you want to have a successful blog, then it must be attractive. This is the real world. Get used to it.
#2) Too Many Ads
This may come as a shock to you, but people don't come to your blog to read advertisements. They just don't. But of course if you want to make money you have got to advertise something. Just don't be an idiot about it. Don't wrap your blog posts from head to toe with obnoxious ads that are going to give people a headache.
Your readers are going to be pissed off if they see Adsense at the top, middle and bottom of each article. They are going to be REALLY pissed off if stuff starts popping up over the top of everything.
And you know what? Pissed off readers will not come back to your blog.
#3) Your Site Is Too Slow
Do you want to know how much time you have got to get the attention of someone new who visits your blog?
Less than 2 seconds.
If your blog does not load quickly you are dead.
So don't overload your blog with obnoxious widgets that will massively slow down loading times.
Keep it simple.
#4) You Never Update Your Blog
If people are going to keep coming back to a blog they expect it to be updated on a regular basis. If the last time you updated your blog it looked like Hillary Clinton was going to be the next president, then you have got a problem.
Seriously, if you want your blog to have a chance at success, you have to update it at least a couple of times per week. Otherwise you might as well pack it in.
#5) Heavy Handed Moderating
We have all seen blogs with heavy handed moderators, haven't we? The new blog owner thinks that he or she is a little Kim Jong Il and starts insulting visitors and deleting everything in sight.
The truth is that people do not come to your blog to be bullied by you. Owning a blog is not about being a dictator. Get over it. The reality is that if you are nice to the people who visit your blog they might actually come back.
#6) Lack Of Moderation
This is the flip side of the problem talked about above. Some blog owners do not moderate their blogs at all, and it ends up being a spamfest filled with shout outs for male enhancement products and debt reduction solutions.
Who in the world wants to visit that?
So pay attention to what is going on in your blog. If you let the spammers take control, you blog is finished.
#7) Your Writing Stinks
If you have this problem, then you might as well stop blogging right now.
Or go back to school.
Seriously.
This is one of the biggest problems in the blogging world.
Most people who visit your blog are coming to read your writing.
Unfortunately, the vast majority of bloggers are not very good writers.
And if your writing stinks, your visitors are just not going to come back.
So if you are having trouble getting loyal readers, you might want to check and see if your writing passes the smell test.
#8) You Don't Publicize Your Blog
Most people who start blogging have no idea how to do this, but the reality is that this is one of the easiest problems to fix.
The truth is that with so many blogs out there, it is absolutely imperative to publicize your blog.
People are not going to show up just because you decided to write something.
Even if what you have written is the greatest thing since sliced bread, nobody is going to care enough to read it - unless you publicize it.
After all, why should the people out in Internetland visit your blog and not one of the other 100 million blogs out there that look exactly like yours?
And how are people going to find your little blog when it is on the 57th page of Google search results?
The truth is that if you want to succeed at blogging you need to learn how to properly publicize your blog and you need to learn how to start building legitimate, long term traffic that will bring you lasting blogging success.
So how in the world do you do that?
Well, most people out there want to charge you $70 for an E-book that will explain how to do that, but we have put together a FREE guide that will tell you exactly what you need to do. The truth is that it is not that hard. The guide that we have put together will take you through the process of developing a successful blog from A to Z and back to A again. For those of you who are not afraid of a little hard work and who are absolutely determined to succeed at blogging, you can find our free guide to blogging success right here.
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This great info for anyone who wants to do something online. These days, good writing and SEO are king on the internet. Every piece of advice you find is golden.
Lol this list made me laugh and it’s so true! All I see on online forums are people asking how to make money quick from their blog. They don’t want to put the effort in they just want it to magically happen.
The point about not being able to write is especially good – the way around it is to get an editor to look over everything you write before publishing, but still that is too much like hard work for some people.
I do think it is possible for newbies to the blog world to be successful, but it is not going to happen overnight, and if they are just looking for a ‘get rich quick’ solution, it’s never, ever going to happen!
Great article! What about SEO? I have heard that it takes three years for a blog to get a loyal audience. I think most bloggers give up way before that.