We hear it so often it makes our ears bleed. Our sites need, "Great, unique content." It gets said so often, but every internet marketing post we read isn't about content creation, it's about promotion. Enough already. It's time to get real and start talking about what "great content" really is, and how to create it.
How to Measure "Great Content"
You can start by replicating Google's Panda survey.
[http://googlewebmastercentral.blogspot.com/2011/05/more-guidance-on-building-high-quality.html]
The search engine giant has released a series of questions that they asked test users in order to design their Panda updates. To test whether or not a piece of content is "great," you can start by running a survey based on these questions to see what (Read more....)








